The lingerie market has become one of the most crowded, saturated industries over the past decade. With the fall from power of Victoria Secret, numerous challengers have sprung up, emboldened to take over the lost marketshare.

However, rather than compete in a crowded arena, one blue-ocean brand is creating its very own new genre.

Tech integration

House Of Skye- the product of serial entrepreneur and former biotech investor Skye Drynan- has been able to integrate its tech patents into sleek, tapered silhouette-fitting lingerie and intimates, through the process giving rise the first hi-tech performance intimates.

Its state-of-the start Sexy Back Bra provides consumers a function driven line without compromise to style or comfort.

The Sexy Back Bra represents only the entry level of House Of Skye's offering. Its haute luxury line Dulce Bestia and the upcoming Snowbeast line will also boast industry-leading tech solutions fused with fashion forward sensibility.

For more information, check out House Of Skye's new site or Instagram. Follow @skyedrynan for sneak peaks of what she is creating next.

By Jordan Finkle

Photo Credit: Matt Ehnes